Northern Michigan’s Premiere Vacation Spot launches New Name and Logo to draw Visitors to one of the most Beautiful Places to visit in America

Posted on May 1st, 2018

“Make it Benzie” is for visitors looking for the perfect Northern Michigan Vacation

Benzonia, Mich. (May 1, 2018) – As the weather begins to warm up and spring begins to bloom, a new beginning for Northern Michigan’s popular vacation destination, Benzie County, is taking shape. The Benzie County Visitors Bureau in Northern Michigan has officially adopted a new name and logo to connect the beauty and appeal of the area with visitors’ interests in majestic beaches, lots of blue water and sky, abundant exciting outdoor recreation, stunning natural beauty and a relaxed lifestyle. According to President Mary Carroll of Make it Benzie, “Our new logo and name ‘Make it Benzie’ and new tagline, ‘We are Northern Michigan’ ultimately answers the visitors question ‘Where should I go for the perfect vacation?’”

Carroll adds, “When we began the process of looking for a new name and logo that accurately reflected what this place is all about, we decided that loyal visitors and residents were our best resource. They told us that our beautiful lakes, rivers, the Sleeping Bear Dunes National Lakeshore, excellent and abundant outdoor recreation and relaxed lifestyle were our strongest assets and the reasons they had chosen to make Benzie County their vacation getaway. Our new name and logo – ‘Make it Benzie’ paired with our new tagline, ‘We are Northern Michigan’ welcomes visitors to a place that fulfills and exceeds their vision of what a Northern Michigan vacation experience should be.”

Kevin Gillespie, President and Owner of Greenlight Marketing who helped with the new name and logo ‘Make it Benzie’ says, “There’s a real love affair with Northern Michigan and all it has to offer. No county in Michigan embraces this more than Benzie. No matter what type of vacation visitors are looking for, Benzie has all the amenities to satisfy and deliver on their vision.”

Gillespie adds, “Benzie has an abundance of water including two major rivers, over 50 lakes and Lake Michigan defining one of its borders. Benzie is also a wonderful county with a friendly approachable vibe. It has a wide range of assets for any visitor’s needs. It is a place that is beautiful and tranquil where you can see the stars at the night, enjoy campfires on the beach and unplug from your phone with a good book. There are also things to do here that are exciting and wild such as water skiing, snowboarding, and hang gliding off the bluffs. There’s easy access to brew pubs, wineries, distilleries and eateries that are relaxing and fun. And along with this carefree ambiance, Benzie has all of the modern amenities, such as wifi and atm’s that visitors need and love to enjoy on their vacations.”

“By listening carefully to what visitors told us they were looking for in a Northern Michigan vacation, our new name, ‘Make It Benzie’ and our tagline ‘We are Northern Michigan’ answers the question beautifully and succinctly. We welcome all visitors to experience Northern Michigan and to Make it Benzie!” says Carroll.

Get the true flavor of Northern Michigan’s relaxed pace, endless exploration, and exquisite natural beauty. Plan your vacation now by exploring the Make it Benzie website at

Make it Benzie

Benzie County is known amongst visitors as one of the top places in Michigan to experience outdoor exercise, sports and recreation year round. Benzie has over 100 miles of trails and 60 miles of shoreline including the majestic Crystal Lake, among the top ten largest lakes in Michigan, and over 25 miles of coastline along Lake Michigan. The Sleeping Bear Dunes National Lakeshore borders Benzie County offering sandy beaches, high bluffs and hilly terrain, magnificent beauty, clean lakes and natural rivers. Sports and recreational events are held throughout all seasons.

Benzie County is a perfect vacation getaway year-round with affordable rates at a variety of lodging locations, from a world class resort and historic hotels to cabins on a river or lake. Benzie is the smallest county in Michigan and includes the quaint towns and villages of Beulah, Benzonia, Elberta, Frankfort, Honor, Lake Ann and Thompsonville. Outdoor activities in the spring, summer and fall include fishing, golfing, biking, hiking, running, kayaking, and much more. Winter activities include downhill and cross-country skiing, snowboarding, snowshoeing, fat-tire biking, ice fishing and snowmobiling.

The Benzie County Visitors Bureau (Make It Benzie) is a 501c6 Not for Profit organization governed under the State of Michigan Legislation PA59 and whose mission is to increase the number of overnight visitors to the area by implementing a comprehensive marketing program, while carefully preserving the natural beauty and environmental resources of the area for present and future generations.



Sally Zarafonetis, Media Consultant
Make It Benzie
(616) 656-5885

Mary Carroll, President
Make It Benzie
(800) 882-5801